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准备好推进你的陶瓷展厅销售业绩了吗?

阅读:1413
时间:2018-05-10 18:48
来源:陶瓷网
作者:BLACKETT Ian陈恩

Ready to boost your ceramic tiles showroom sales?

准备好推进你的陶瓷展厅销售业绩了吗?
Increasing sales in B2B‘s ceramic and sanitary-ware stores is the daily headache of managers and store owners. The first thought will be that their company is not ready to invest 。But I would like to say that increasing sales is not always associated with expenses and huge renovation.
提高陶瓷卫浴用品在B2B的销售额是商店销售经理和店长日常头痛的一件事。这让人产生的第一个想法是,公司还没有做投资的准备。但我想说的是,增加销售量并不总是与昂贵的开销和大改造有关。
After visiting lots of companies I clearly understood that they have the inventory, the people and the opportunity to increase sales but still aren't.  
参观多家公司后发现,他们有库存,有人员,也有机会增加更多销售业绩,但他们仍然没有这么做。
In my opinion, a lot of OEM companies are still living in the past ,maintaining exuberant showrooms passively waiting on the walk-in client with an order of 88 containers monthly.  
在我看来,许多OEM公司仍然按过去的方式经营,保持着过于华丽的展厅,被动地等待着走进来的客户,期望他们带来每月88个集装箱的订单。
Some of you may say that my example is a bit exaggerated but I choose the number 88 just because it’s also my lucky number.
有些人可能会说我举的例子有点夸张,但我选择88这个数字只是因为它也是我的幸运数字。
However, in this case, it is not buying about buying a lottery ticket or having the lucky number. The comfortable and prosperous days in the ceramic business are long gone for some category of companies. Success is now for those who are learning fast as the world is changing around them.
然而,在这种情况下,它并不是像买彩票或拥有幸运号码那么简单。陶瓷行业舒适和繁荣的日子对于某种类型的公司来说早已不复存在。现在,成功是属于那些学习快速的企业能与世界环境一起变化。
So it’s important for companies to change their ‘’CASH FOR GOODS  ‘’mentality to the  ‘’WE CARE” mentality which makes a symbolic difference in this new world of services. The simple fact of trying to understand your foreign client’s market and distribution channel brings you closer to increasing sales by proposing new services exceeding the client's needs.  
因此,对一个公司来说从“以货换现金”的心态向“我们关心”的心态转变是很重要的。这点在这个以服务为中心的新世界具有一定意义上的区别。尝试了解外国客户的市场和分销渠道这个简单的事实,因你为客户提供意想不到的需求服务而带来高额销售量。 
My advice on implementing basic changes for showrooms ;
以下是我对展厅做些基本改进的建议:
1. Get a coffee machine
放一台咖啡机
2. Get a round-table where you can discuss with your client face to face while enjoying a coffee.
放一张圆桌,以便你能跟客户在享受喝咖啡的过程中面对面交谈。
3. Set up a marketing and sales plan to deal with international clients in your showroom
制定一份市场销售计划为接待来展厅中的国际访客。
4. Train your personnel.
培训你的员工。
5. Seek and target new distribution channels.
寻找并瞄准新的分销渠道。
6. Target the market where your product is the most appreciated and send out your sales representatives. If a company cannot afford new traveling expenses then it should invest in Email marketing the most inexpensive and efficient way to target clients.
瞄准那些产品最受欢迎的市场,并派出你们的销售代表。如果一家公司负担不起新的差旅费用,那么使用电子邮件营销方式,到不失为一种最优惠、最有效的锁定客户的方式。
7. Service your international client with the similar services you offer to your domestic client.
为你的国际客户提供你向国内客户提供的类似服务。
B2B clients focused on the value that your product can provide ;
B2B上的国际客户关心你提供的产品能带来的价值是:
1. Improving their revenue with your product or service。
提高他们从你提供的产品和服务中得到的利润。
2. Reducing their cost with your product 。
降低向你购买产品的成本。
3. Expanding their market share with your product.
使用你的产品能帮助他们扩展他们的市场份额。
Can your company start thinking differently to satisfy those needs rather than selling a price?
你的公司能不能开始思考以不同的方式来满足这些需求,而不仅仅是靠卖价格来提供销售额呢?
The focus is on changes if a company needs to increase sales it has to start thinking differently and actively implementing some changes somewhere in its marketing network.  
改变的重点是,如果一家公司需要提高销售额,它必须开始以不同的方式思考,并积极地在其网络营销上作一些改变。
 

 

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