—— 高清视频 ——
This is Review on China Ceramics, Ken Huo speaking.We bring you the weekly updates on China ceramic industry.
According to China Building Ceramics & Sanitaryware Association，（C．B．C．S．A. ）, Since the beginning of 2017, the growth rate of the real estate investment has gone down, leading to the cold period of ceramic industry. In the first half of 2018, the national output of building ceramics was 4.6 billion square meters, a 17.7% year-on-year decline. The number of ceramic producing companies was reduced by 99.产量46亿平米，同比下降17.7%。 企业数量减少了99家。
2. 出口量则大幅下降，2017年出口量下降24%. 今年还将持续下降，除了出口量，出口单价的下降更值得我们关注。
Export value fell as sharply as 24% in the year of 2017. This year the export value will continue its decline, with both volume, and the more remarkable decline in export unit price of product.
Comments. In short, export decline for tile is irreversible.
On the contrary, Imports are increasing. In 2017, ceramic tiles imports into China increased by nearly 26 % in volume and by 42% in value respectively on the year-on-year basis.
3.根据国务院的公告，自2018年7月1日起， 进口建筑陶瓷(税则号列：6907) 税率全面下调到7%。而此前，进口陶瓷砖的税率高的为17%，低的为12%。
According to the announcement of the State Council, From July 1, 2018, tariffs rate on imported building ceramics ( HS code: 6907) is reduced to 7% cross the board, compared to the previous 12% and 17% respectively.
Comments. As tariffs fall, more brands of imported tiles will enter China market, and the competition between them will gradually intensify , leading to the first round of price wars.
According to a Analysis report on “China's ceramic tile industry”, the tightening up of environmental management measures in 2017 did not have a substantial impact on Foshan/Guangdong-based ceramic companies ; However, Provinces of Hunan, Guizhou, Liaoning, and Hebei have all become the hardest hit areas with victims for environmental protection. For example, 75% of the Hebei Province ceramic enterprises under review were suspended of production.
Comments. The suspension of ceramic enterprises in other provinces has given the Foshan/Guangdong-based ceramic companies a huge boost for growth.
In general, Foshan/Guangdong-based ceramic companies are considered to have the following key success factors, better performance for environmental control, leading role in the intelligent manufacturing, and better financial health.
India. The interior wall production line constructed by Zhongyao Kiln Co. for local ALCORA Ceramics saw its official output of products . It’s designed for daily output of 10,000SQM for 300*450 mm tiles.生产线正式出砖，产品规格300×450mm，设计日产量为10000㎡。
Ceramic tile trends in China market in the next 20 years.
At present, the percentage of decorated apartments and the purchase volume under Developers’ Centralized procurement scheme have increased, while the proportion of sales by retail outlets has decreased.
When the Urbanization rate reaches 70%, New residential building volume declines, but the volume for renovated home will increase, thus bringing up the tailor-made percentage on retail channel.
Comments. Only change itself is unchanged.